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29 Sep

Build Brands, Boost Business

Harboured in the massive FTC Building, the TDAP (Trade Development Authority of Pakistan) offices in Karachi look like they mean business. And that feeling resonates when you walk into the massive space that Rabiya Javeri Agha, Secretary General TDAP, sits in. It’s all about image, she reinforces when we sit down to talk, elaborating that “if people don’t like you, they’re not going to invest a single dollar with you.”   While the TDAP invests its time and energy in developing trade relations all over the world, within all business sectors in Pakistan, our interest is its association with fashion, textiles and garments. The TDAP has been involved and supportive of the Fashion Pakistan Council in Karachi for years but can that...
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3 May

TFPW SS2015: Day 3

Body Focus Museum by Iman Ahmed     Truth be told, when it comes to visual imprint, Day 3 began and ended with Body Focus Museum. Iman Ahmed is a sensitive, intelligent designer who is rarely seen anywhere and when she is scheduled to showcase (which is never more than once a year) I know that she must be tucked away in her studio with ‘Do Not Disturb’ instructions on her door. She sits, sketches and creates. And what she creates is magic. She is a perfectionist; I remember visiting her to photograph a brilliant collection that was up on the racks; she took ten minutes perfecting the fall of the trouser on the mannequin. I can only imagine how much intrinsic detailing...
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5 Dec

Extra miles for the Millennials

The Fashion Pakistan Council creates an exclusive launchpad for young designers, allowing them the attention that they merit.    Bought this feathered bag right off the runway. Loving it!   The Indus Valley School of Art and Architecture is such an inspiring venue to create a young designer launch pad at and this is where the Fashion Pakistan elements came together and illumed for the first time. The inexperienced yet energetic heads – Chairperson Sanam Chaudhri and CEO Wardha Saleem – shepherded equally passionate members of their clan, the selected five upcoming designers preened on the red carpet and in the same debutant streak, fashion model Fayeza Ansari took (or rather guided) her first steps as a fashion show choreographer....
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13 Jan

The dos and days of January

Too much has been going on and I've missed reporting most of it. It's too late for me to attempt a recap and plus, between all the things I'm juggling these days, I don't think I'd be able to in all honestly. One reason for my hiatus was a two week vacation in Islamabad and Lahore, where the lack of heating froze my fingers into inaction. They refused to type even when my brain wanted them to. The second reason is the newest responsibility I'e undertaken: the editorship of OK! Pakistan, due to launch in March this year. More on that later. What I do want to say and reiterate is that I will not shut down my blog; I'm just...
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29 Nov

Talking business with Sana and Safinaz

From trends to TDAP, cultural restrictions to council politics and from high end to high street, Sana Hashwani and Safinaz Muneer talk about the ebb and flow of fashion. (Published in Dawn Images on Nov 24, 2014)  “We’re like two limping camels,” says Sana as we meet in their bridal studio, which would be completely cloaked by neighboring town houses if it weren’t for the number of cars parked outside their gate between 11-1pm. Two hours is all they spend with brides; the rest of the day is spent, in what they refer to as “slaving” over designs, inventory, merchandizing and accounts at the manufacturing units. Running a retail business, as opposed to a private studio, is demanding, and with three stores...
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