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20 Aug

‘Unproductive’ product placements we could have done without

We love this energetic new wave that Pakistani cinema is riding on these days. This is a wave that has boarded all sorts of diverse subjects, from boxers to bankers, rickshaw-walas to corrupt railway officials and cricketers to con-girls. It’s diverse, it’s promising and though it may still be miles away from its destination, it is getting there slow and steady. In a nutshell, we love films. What we don’t love, however, is the inclusion of unwanted ads in the midst of these films. You thought that ad-breaks were only going to haunt you amidst your favourite TV shows, right? Wrong! One thing regrettable in this new age of cinema is product placement, which is actually as strong as any...
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