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14 May

“Pakistan definitely has a USP” – Hilary Alexander

Hilary Alexander speaks to fashion model Mehreen Syed Telegraph’s Fashion Director Hilary Alexander validates that Pakistani fashion’s Unique Selling Point to the world will be its hand craftsmanship. What motivated you to come for a fashion week in Pakistan? “Well I was supposed to come a couple of years ago for Pakistan Fashion Week but that never fell through. I think I was waiting for this to happen and I came because I was intrigued. It’s a new region and I was curious as to what it would present in terms of fashion.” Now that you’ve seen several shows, do you think Pakistani fashion has a chance to compete in the global market? “Pakistan definitely has a USP. Its ability with...
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26 Mar

Hilary Alexander, value addition to the upcoming fashion week

As far as memory serves me, fashion commentator Hilary Alexander was first scheduled to come to Pakistan for the original Pakistan Fashion Week, planned and panned back in 2007. PFW, a Jang Group project for which IMG was roped in, never materialized but the Pakistan Fashion Design Council (one of the country's TWO fashion councils) has managed to invite her for their event next week. Alexander will no doubt bring extensive experience and value to PFDC's table. Hopefully they’ll be listening to it all. Hilary Alexander won the British Fashion Journalist of the Year award in 1998, then again in 2003. This year the CFDA (Council of Fashion Designers of America) will be conferring the Eugenia Shepphard award for media to her....
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