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22 Mar

Beyond the Runway

  The PFDC Sunsilk Fashion Week wore a cloak of confidence that camouflaged its few shortcomings and enhanced serious progress that is being made in fashion.   By Aamna Haider Isani   What the PFDC Sunsilk Fashion Week 2016 wore last week was a cloak of confidence. The fashion week in Lahore, held over four days, was happily clad in a sense of security, magnitude and optimism that it has managed to achieve through a series of successful runs over the past few years. The lineup was impressive, hardly any collections were misplaced, and the juxtaposition of ready to wear, luxury pret and even lawn worked in cohesion with the keynote being industry development.   The Fashion   Designers have come into their own sense of identity and it...
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4 Jun

Fashion weeks lead to fashion retail

Sania Maskatiya and Umair Tabani, the brain behind the brand. Designers should have the space to create while someone else worries about the business and Sania's lucky to have that in her brother. How many times have I heard the question, “What do fashion weeks achieve?” as most people feel it’s an opportunity for certain designers to claim the spotlight before they disappear into the woodwork for the next six months. People feel that way because while runway images may make for ample media fodder (and we do love churning pictures out on different angles for the next six months) clothes shown on the runway were seldom seen in stores. I said 'were' because that holds true...
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22 May

FDA: Fashion Daily Allowance for shopaholics

The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my card and my delight is always multiplied when I stumble across great bargains. Those great bargains, in my opinion, come in stores that offer high style for a fraction of the cost. 1. Sana Safinaz Store x The Sana Safinaz store is one-must-stop at DMC, especially for those visiting Karachi. To get a well-style, trend pushing (short, smart as opposed to long and flared) tunic for Rs3500 is a smile but when that tunic comes with a Sana Safinaz label it's nothing short...
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2 Nov

Less flash for fashion

The PFDC Sunsilk Fashion Week collaborated with TDAP to execute an event better geared for business From the Khaadi Khaas look book: the newspaper print trussed up as a full skirt Last week the Pakistan Fashion and Design Council hosted their spring/summer edition of PFDC Sunsilk Fashion Week (PSFW) in Karachi as has now become tradition. The council hosts autumn/winter collections in March (Lahore) and spring/summer in Karachi (October). Two years and four fashion weeks old, aging with confidence, this fashion week exhibited maturity that comes only with consistency, commitment and strong leadership. The fact that much of the week’s oomph was sacrificed to accommodate stability was merely part of the growing up process. The developments at hand were...
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4 Apr

PFDC & Sunsilk Fashion Week Day Two

Akif's 20-piece collection for autumn/winter 2011 was the highlight of the evening TOP FOUR COLLECTIONS OF THE DAY: 1. Akif 2. Khaadi Khaas 3. Republic 4. Sadaf Malaterre PRODUCTION OF THE DAY With corsages, bubbles and cupcakes, Karma spins girlie magic at their show. KARMA: replete with roses, bubbles and pretty cupcakes for the front rows, this showing was picture perfect as far as production goes. The collection, though not razor sharp in design, had some interesting pieces and indicated that Maheen Kardar was finally rerouting herself back into the game with her own vision for her label. Runner up: Asifa & Nabeel for bringing chandeliers and live qawwals to the runway. DISAPPOINTMENTS OF THE DAY 1. Sarah Salman for showcasing the most...
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