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4 Nov

Fashion Plagiarism: Time to knock it off!

The social media patrol has made it impossible for plagiarism to go undetected and by hook or crook, the fashion industry is wisening up to that fact and implementing a strict codes of ethics. That said the codes vary from high end to high street and that line needs to be drawn.     By Aamna Haider Isani     These past two weeks have brought one social media scandal after another to the limelight.  Prominent design houses like Sapphire, Sana Safinaz and Zara Shahjehan have been accused (and exposed) of lifting their coveted and often award winning prints off the Internet, off Pinterest to be exact. These design houses churn out dozens, if not hundreds of prints a month and while their in-house designers are...
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1 Nov

Swarovski to host Sparkling Couture in Dubai

      Swarovski is celebrating its 120th anniversary in Dubai and four designers from Pakistan will exhibit alongside top couturiers of the Middle East and South Asia to honour the occasion.    Couture and crystals go hand in hand and to honour 120 years of Swarovski, four designers from Pakistan will be showcasing at a gala evening in Dubai, alongside 36 other designers from the Middle East and South Asia. Elan, Faraz Manan, Maria B and Tena Durrani have designed one ensemble each that has been encrusted with an array of the crystals. There's no doubt that the gala - which is promises to be ritzy and well-attended black tie affair - will be a sparkling affair.   ELAN   Khadija Shah is known for the opulent wedding wear...
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17 Sep

Day One at PLBW 2015

  By Aamna Haider Isani     Day One at the PFDC L’Oreal Bridal Week was buzzing with all things bright and beautiful, from the ambience to dazzling collections, from front row fashion to backstage banter. Society turned out in full force, with Sehyr Saigol, Musharaf Hai, Mian and Naz Mansha, Aamna Taseer, Saadia Rashid, Kauser Humayun, Nabila, Zeba Hussain, Sherezad Rahimtoola and Rehana Saigol at one end and Fawad Khan, Farhad Humayun, Zara Peerzada, Meesha Shafi and a plethora of designers at the other.       “You know you’re in Lahore when you see fake hair and false eyelashes in abundance,” someone in the front row cattily commented but in all seriousness, Lahore is a beautiful city and its beauty reflects in the way men and...
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31 Aug

The Magnum Party 2015

  Imagine if Willy Wonka and Karl Lagarfeld met each other and decided to create a museum exhibiting their passion, chocolate and fashion, what would they come up with? There would be walls flowing with chocolate and an art installation paying tribute to rich Belgium chocolate. A gold chandelier would gently twirl from the ceiling and the entire room would be splashed with ornate gold furnishings. An international DJ would be flown in, who'd play the latest Calvin Harris chart toppers and the Crème de la crème of the fashion fraternity would let their hair down to get ready for one heck of a party.     That's sort of what happened this weekend at the Magnum Party. Rich Belgium chocolate was made...
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2 Jun

Talking to Khadija Shah

Khadija Shah (Designer, Élan and Creative Director at Sapphire)   1. You’ve come a long way from being an exclusive, limited couturier to one of the most celebrated bridal wear and lawn designers in Pakistan as well as the Creative Director of Sapphire, handling their ready to wear and fabric divisions. How important has this transition been for the growth of your brand?   Khadija Shah: It has been instrumental in the growth of the brand. As a design house Élan has never been static; we've been constantly growing since I started off from my parent’s backyard. When growth is organic it happens over time, with brands evolving as opposed to exploding on to the scene. With lawn, Élan crossed the threshold from being niche...
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