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22 May

FDA: Fashion Daily Allowance for shopaholics

The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my card and my delight is always multiplied when I stumble across great bargains. Those great bargains, in my opinion, come in stores that offer high style for a fraction of the cost. 1. Sana Safinaz Store x The Sana Safinaz store is one-must-stop at DMC, especially for those visiting Karachi. To get a well-style, trend pushing (short, smart as opposed to long and flared) tunic for Rs3500 is a smile but when that tunic comes with a Sana Safinaz label it's nothing short...
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20 Jan

Retail isn’t always therapeutic!

(Published in Instep Today on January 14, 2012) Nurjehan Bilgrami's Koel within the Fashion Pakistan Lounge A purple towel lay sprawled outside the front door of PFDC’s newly opened Boulevard on Lahore’s Main Boulevard Avenue, at Mall One to be exact. The purple towel served the vital purpose of a doormat. To be fair, it had been drizzling that day (Friday, January 6 to be exact) and the towel made sure wet shoes didn’t step into the swanky new store. At least it was a fashionable shade of purple, not candy pink or God forbid muddy mustard. Other than that wet towel, the PFDC Boulevard’s facade looked very grand. If charged with spying on boutiques in my free time,...
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