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20 Jan

Retail isn’t always therapeutic!

(Published in Instep Today on January 14, 2012) Nurjehan Bilgrami's Koel within the Fashion Pakistan Lounge A purple towel lay sprawled outside the front door of PFDC’s newly opened Boulevard on Lahore’s Main Boulevard Avenue, at Mall One to be exact. The purple towel served the vital purpose of a doormat. To be fair, it had been drizzling that day (Friday, January 6 to be exact) and the towel made sure wet shoes didn’t step into the swanky new store. At least it was a fashionable shade of purple, not candy pink or God forbid muddy mustard. Other than that wet towel, the PFDC Boulevard’s facade looked very grand. If charged with spying on boutiques in my free time,...
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