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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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4 Apr

PFDC & Sunsilk Fashion Week Day Two

Akif's 20-piece collection for autumn/winter 2011 was the highlight of the evening TOP FOUR COLLECTIONS OF THE DAY: 1. Akif 2. Khaadi Khaas 3. Republic 4. Sadaf Malaterre PRODUCTION OF THE DAY With corsages, bubbles and cupcakes, Karma spins girlie magic at their show. KARMA: replete with roses, bubbles and pretty cupcakes for the front rows, this showing was picture perfect as far as production goes. The collection, though not razor sharp in design, had some interesting pieces and indicated that Maheen Kardar was finally rerouting herself back into the game with her own vision for her label. Runner up: Asifa & Nabeel for bringing chandeliers and live qawwals to the runway. DISAPPOINTMENTS OF THE DAY 1. Sarah Salman for showcasing the most...
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24 Mar

A fashion week for Lahore

(Dawn Feb 2010) Though not the first, it has to be said that the PFDC Sunsilk Fashion Week was the most organized Pakistan has seen so far. The graceful Iman Ahmad of Body Focus takes a bow at the debut PFDC & Sunsilk Fashion Week in Lahore. She has not shown since.   As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks...
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