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11 Apr

Enter the world of HSY prints

Hassan Sheheryar Yasin: the man behind the machinery! It’s impossible to imagine Pakistani fashion without the phenomenon that is HSY and it’s impossible not to love him for the value he adds to it. A brand that has the slickest marketing machinery in fashion, a label that is unabashedly consumer driven and a man that would be Pakistan’s Shah Rukh Khan had he stepped into films instead of fashion. Because HSY is a star more than anything else. I can imagine him waking up everyday and finding pleasure in media attention of any sort: interview or quote, picture or profile. The launch of HSY Prints, of course, takes his stardom to another level. For someone who has never...
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