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19 Oct

This brand-wagon is caught up in a traffic jam!

Gul Ahmed marketing is usually impressive. From a brand that once put up posters advertising new collections (remember how everyone wanted to buy the prints displayed in the posters?), they now have thick, professionally compiled catalogues (not to mention the uber-impressive website) and these catalogues are available in over three-dozen stand alone Ideas stores nationwide. These are big numbers we are talking. Big numbers for a very big brand. Textile Giant. The launch of the Gul Ahmed autumn/winter collection, however, did nothing to substantiate how much the brand has evolved. It was one in a haystack of ‘red carpet’ events that take place these days. An event that invited every possible person alive to come and see a collection being modeled in...
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