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17 Apr

The ‘highway’ to high street

How several well placed collaborations have the potential to diversify an elitist face of fashion. (Published in Dawn Images, April 7 2013) They say we’re a poor nation full of very rich people. You could say the same for fashion. For the longest time Pakistan’s fashion industry has been a poor and disorganised place full of very wealthy individuals. For years designers have been content with buttering their bread with bridals, which have paid for exotic vacations, luxury lifestyles and high-end personal wardrobes. Rarely have Pakistan’s ‘successful’ labels actually invested in the expansion of their own brands. Khaadi, Sania Maskatiya, Amir Adnan, Maria B and Karma are amongst the few exceptions that have managed to balance commerce with critical acclaim. Sana Safinaz and...
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