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3 Aug

A little bit of Inaaya

For those of you who have visited Ensemble in Karachi, you may have noticed a quiet yet smart and very intrinsically Pakistani clothing label called Inaaya. Those of you who know Naushaba Brohi from the media world (she was editor of the Life & Style pages of Express Tribune before Atika) will know the person behind Inaaya. Others may have simply appreciated the label for its simplicity, modern and yet restrained elegance. Inaaya, named after Naushaba's daughter (it means empathy in Arabic), is an ethical brand of clothing working to revive Pakistani craft while simultaneously empowering artisans. Currently Bee is working with around 50 women in the Khairpur district of Sindh. Naushaba with her team of artisans. The results,...
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