To top
15 Sep

Seriously, how biased am I?

According to the Oxford Dictionary, a bias has two meanings" 1. An inclination or prejudice for or against one person or group, especially in a way considered to be unfair: the bias towards younger people in recruitment 2. A concentration on or interest in one particular area or subject: his work showed a discernible bias towards philosophy When people say I, as a journalist, am biased, I think they refer to point 1 not 2. I do think that in the years I've spent as a fashion journalist in Pakistan I am biased, but more 2 than 1. I am biased towards talented designers, towards quality and most of all professionalism. How am I a judge of all these characteristics? Twelve years on the job do tell you a...
Continue reading
21 Jul

EID reviews: Shamaeel and Sana Sultan

EID REVIEWS 1 The best thing about being away from Pakistan in Ramazan is avoiding Eid 'Fashion' Exhibitions. Pardon me, I mean no offence, but the most drab and boring auntie clothing is what most drab and boring auntie designers churn out in Ramazan. And the worse thing is that even the most decent designers turn drab when the dollar signs start ringing in their eyes. Commercial clothing equals ugly clothing and that's what most Eid Collections, Eid Bazaars, Iftari Clothing and etceteras churn out. I have enough press releases advocating Exciting Eid Clothing in my inbox as proof. That said, I'll save them the embarrassment of naming and shaming them. Okay, so I can't blame designers for making some hay while...
Continue reading
8 Apr

Fashion Media’s ‘Fashion Week’ advance session

All of you who have been following my blog or the Fashion Media 101 Facebook page will be up to date with everything we do under the FM101 banner. Basically, we will complete three years of the course this November; when I started we didn't even know we'd have a second class or not.  I have to say that this last session (February 2013) that just ended last Thursday was one of the absolutely best because I had 8 great, enthused and well-informed students who were very eager to learn and contribute. Maliha S, Maliha T, Hena, Erum, Warda, Maria, Sidra and Hira you guys absolutely rocked and I wish you all well in your future endeavours. I'd also like to...
Continue reading
21 Feb

Colour me, WICKED!

I'm very fond of Meherbano Sethi, who has been successfully managing the Luscious brand of makeup for several years now. And I feel that in lieu of the fashion week mania that we are experiencing in Pakistan, to have a limited edition of nail colours for summer is just wow! It's a great idea, one that many major cosmetic (especially nail) companies all over the world - OPI, Sally Hansen, MAC etc - have practised. Nail colour collections have been customised around movies, celebrities and of course fashion designers. So it's very hip of Meherbano to take up the idea in Pakistan. And her selection of designers as super as the shade card that she's chosen. Bright, vivid and joyous...
Continue reading
21 Feb

Sania Maskatiya: the beginning of a great brand

Sohai, Sania Maskatiya, Maheen Karim and Umair Tabani Sania Maskatiya recently celebrated the first anniversary of her shop and it was amazing to see women buying clothes as if they were doing their monthly groceries. All credit goes to this young firebrand who not only has her head wrapped around the commerce of fashion but knows how to balance it with the edginess it takes to be called a designer. Smart designers will make sure the press covers their work, leaving their social activities for exclusives Sania with powerhouse Frieha Altaf. Photo: iPhone Sania with Shernaz and Shezray of Ensemble Pakistan, where the label is stocked as well [caption...
Continue reading
22 Nov

My thoughts on IFAP

IFAP CEO Mehreen Syed with most of the visiting faculty I wasn't in Lahore for the launch of IFAP but that doesn't mean I don't have an opinion about Pakistan's first Fashion Academy. Of course I do. I've visited the website http://www.ifap.com.pk/index.php and do feel that the CEO Mehreen Syed and Head of Faculty Shahzad Raza have made a fair attempt at professionalism, though starting their launch two hours late (according to my journo-colleagues) does not go down well with the required discipline of an academic institution. However, I do think that portraitures made on the website are a bit exaggerated. Mehreen Syed is a good model but calling herself Pakistan's "undisputed supermodel" is pushing it a bit too...
Continue reading