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3 May

Why Mahgul Stands Out

I remember Mahgul Rashid’s debut at the PFDC Sunsilk Fashion Week in 2013. It was impressive but even more effective was the machinery that helped elevate her brand into public and media consciousness. Mahgul is Nasreen Sheikh’s grand daughter and with Selina Rashid (Lotus PR) as her sister-in-law (Mahgul is married to Selina’s brother) it was expected that she would get excellent PR. And she did. With celebrities like Meesha Shafi wearing and showing off Mahgul designs on the red carpet, she got the visibility a new brand can only dream of and it seemed that this young designer was all set to take off. To be fair, she did appear to have ideas.   Then she decided to sit out the...
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17 Sep

PFDC L’Oreal Paris Bridal Week announces dates

Zaheer Abbas' bridals made a debut at the first PLBW last year while Nabila opened the show with a Gold to Bold concept. One expects something conceptual to happen this year too. As expected, the Pakistan Fashion Design Council has proven that they are sorted and well organized. They have already sent details of the upcoming PFDC L'Oreal Paris Bridal Week, announcing that the event will be held in Lahore between October 3 to 6, 2012. The final lineup of designers has not yet been revealed but the orientation letter from official publicist Lotus promises that it will come by the end of the week. Fantastic. It's no secret that PFDC will be opening Pakistan's first official multi-label...
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