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8 Oct

What the LSAs can learn from the Filmfares!

    India’s FilmFare Awards are a tradition more than sixty years old so we don’t expect that level of event management at the Lux Style Awards yet. However, having attended both, there are certain simple things that one has noticed and compared and realized that they could be implemented in Pakistan for a better impression and impact. Here are some simple things that the LSAs can learn from the Filmfares…     First Impression: Red Carpet   The FF floor map was very slick. A red carpet was rolled outside the main show area of the Yash Raj Studio and no one less than a star could step on to it. When I say ‘star’ I mean the film stars and celebrities, not the...
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2 Oct

LSA 2015: The Awards

Na Maloom Afraad predictably dominated the Film category with the only non NMA award going to Saleha Aref for her role in Dukhtar. The music category was a mixed bag, with popular acts picking up the trophy.     Cheeky! Hamza Ali Abbasi, who openly opposes the objectification of women, was asked to present the prize for Best Model (female). Surely that merits a status update!   It was reassuring to see two female vocalists – Zoe Viccaji and Sara Haider – on the list of winners. Fashion delivered very ‘Karachi-centric’ results with all trophies staying in the city. Brand Sana Safinaz emerged biggest winners as they picked up three trophies, and Nabila won her 9th LSA for Hair and Makeup....
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