Known for playing strong, progressive female roles, Saba is starting a new era for the Lux brand...
Continue reading
Colour coding the new Lux TVC; there's a science behind the selection of Lux girl and soap. Read on!...
Continue reading 
Video alert: HSY talks to Something Haute about the three looks which he designed for Mahira Khan, Mawra Hocane and Maya Ali in the new Lux....
Continue reading
12
Jul
Red is for Lux, but it also means something else to Mahira Khan. She tells us what!...
Continue reading
12
Jul
Here's what Mawra Hocane said when we asked her to give a message to her millions of fans...
Continue reading 
Reema, in Karachi for that fantastic LSA performance, talks about marriage,Lollywood and the changing winds of Pakistan’s film industry.Of course,Meera does come up in the conversation too!...
Continue reading 
The 16th Lux Style Awards brought 5 Lux girls together under one roof: Meera, Reema, Mahira Khan, Mawra Hocane and Maya Ali. We wondered who the perfect Lux girl is amongst them....
Continue reading