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17 May

Brands you want to see at fashion week

Birds of feather flock together. It's very simple; as a professional you collaborate with like-minded people. I'm not talking about 'working with like-minds' because not everyone's as lucky to land the perfect job BUT when you're looking to create co-brands or find sponsors, then you choose intelligently. Especially when your business is fashion and appearances, establishing the right oomph and creating the right mood is as important as it is to have candles on a birthday cake. Two things are important to fashion: style and good design, which is why Mercedes Benz makes such a cool sponsor for so many fashion weeks across the world: New York, Berlin, Beijing, Paris, Milan, Tokyo, Australia etc. Fashion weeks and hot cars are like apples and...
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