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3 May

Why Mahgul Stands Out

I remember Mahgul Rashid’s debut at the PFDC Sunsilk Fashion Week in 2013. It was impressive but even more effective was the machinery that helped elevate her brand into public and media consciousness. Mahgul is Nasreen Sheikh’s grand daughter and with Selina Rashid (Lotus PR) as her sister-in-law (Mahgul is married to Selina’s brother) it was expected that she would get excellent PR. And she did. With celebrities like Meesha Shafi wearing and showing off Mahgul designs on the red carpet, she got the visibility a new brand can only dream of and it seemed that this young designer was all set to take off. To be fair, she did appear to have ideas.   Then she decided to sit out the...
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