The PFDC Sunsilk Fashion Week 2016 line-up promises some sharp and cutting edge style.
By Aamna Haider Isani
The PFDC Sunsilk Fashion Week kicks off very soon and it reveals a line-up that promises some sharp and cutting edge style for women always on the lookout for trends.
The PFDC Sunsilk Fashion Week 2016 lineup
Now in its eighth year, #PSFW (the fourteenth fashion week organised by the PFDC) has been monumental in starting and consistently maintaining the need for seasonal collections to streamline trends and establish market leaders in the country. It wouldn’t be wrong to say that almost every major designer has shown on this platform. This year’s event will feature 16 of Pakistan’s biggest fashion brands and 11 textile brands that will...
Six eminent brands from Pakistan flew out to Dubai for a gala celebrating 120 years of crystal giant, Swarovski.
By Aamna Haider Isani
Crystals sparkled everywhere. They were casually strewn across glass tabletops, catching the candlelight at dinner. They dazzled on the lapels of men’s dinner jackets and twinkled delicately throughout the day as they were flaunted on chokers, pendants and the variety of accessories that women walked in wearing. The most spectacular display, however, was the Sparkling Couture exhibit itself. As curtains parted to reveal the customized gowns that over 40 designers from 11 countries had designed especially for the event, there was an audible gasp of delight followed by a murmur of excitement.
This Elan ensemble took...
Swarovski is celebrating its 120th anniversary in Dubai and four designers from Pakistan will exhibit alongside top couturiers of the Middle East and South Asia to honour the occasion.
Couture and crystals go hand in hand and to honour 120 years of Swarovski, four designers from Pakistan will be showcasing at a gala evening in Dubai, alongside 36 other designers from the Middle East and South Asia. Elan, Faraz Manan, Maria B and Tena Durrani have designed one ensemble each that has been encrusted with an array of the crystals. There's no doubt that the gala - which is promises to be ritzy and well-attended black tie affair - will be a sparkling affair.
Khadija Shah is known for the opulent wedding wear...
Maria B is a brand that has huge retail presence in Pakistan, the UK and now in India as well. The designer has been working with Indian textile company Sahiba for over a year now, and while Sahiba imports and distributes Maria B’s embroidered silk range (that is manufactured in Pakistan), the textile manufacturer prints and retails Maria B collections in lawn and linen in India itself. The numbers show that stats for all three variations of fabric are booming. With sale comes popularity and with popularity comes the downside, plagiarism.
All three embroidered silk collections of Maria B in 2015 have been copied and are being circulated widely in India. They’re even being marketed in high-end campaigns featuring Karisma Kapoor.
Maria B talks about the challenges of building a brand and striking the balance between what sells and looks good.
Criticism doesn’t bother Maria anymore. She has a clothing empire that speaks for her success – 26 outlets in Pakistan, a thriving export operation and eight lines manufacturing everything from embroidered fabrics, lawn to creating more exclusive evening and even wedding wear. She’s been in the business for exactly 15 years now, after graduating from the Pakistan Institute of Fashion Design as valedictorian in 1998. And having worked through the ebb and flow of time, the one thing that never subsided was her business. She may never have been slotted in the top tier of Pakistan’s critically acclaimed designers but Maria...
In its seventh season, the PFDC Sunsilk Fashion Week manages to demarcate designers who are valid and those who are a waste of time.
(Originally published in Dawn Images on April 20, 2014. This is the unedited version)
The colourful Karma Pink finale
The overall scale of the PFDC Sunsilk Fashion Week (PSFW) today has the vibe and drive of a serious platform revolving around the business of fashion. In just seven seasons it has grown exponentially, from its debut as a socially hyped event in 2010 - enhanced by sizzling star power, gimmickry and everything but relevant content - to the current four day lineup that focuses on nothing but strong and streamlined fashion. Out of the 38...
It was such a buzzing evening. There was a delightful vibe to the venue. If I had to describe Day One of PSFW in one word, I would say ELECTRIC. And if I was given another two words, I would say Unnecessarily Late. The collections, however, went from one strength to another. Good, solid content is what any fashion week is about and after six seasons, one is delighted to report that PFDC is getting closer and closer to design-retail synergy and perfection.
Sadaf Malaterre's capsule for Tapu Javeri prints and bags.
Tapu Javeri had given four of his fun and quirky Karachi-centric prints to four different designers. I feel Sadaf Malaterre and Wardah Saleem nailed the capsules with...