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4 Jun

Fashion weeks lead to fashion retail

Sania Maskatiya and Umair Tabani, the brain behind the brand. Designers should have the space to create while someone else worries about the business and Sania's lucky to have that in her brother. How many times have I heard the question, “What do fashion weeks achieve?” as most people feel it’s an opportunity for certain designers to claim the spotlight before they disappear into the woodwork for the next six months. People feel that way because while runway images may make for ample media fodder (and we do love churning pictures out on different angles for the next six months) clothes shown on the runway were seldom seen in stores. I said 'were' because that holds true...
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22 May

FDA: Fashion Daily Allowance for shopaholics

The joy of driving back home with a boot full of newly purchased merchandize is an immeasurable pleasure for the shopaholic. And you could diagnose me as one. That said, I try never to exceed the credit limit on my card and my delight is always multiplied when I stumble across great bargains. Those great bargains, in my opinion, come in stores that offer high style for a fraction of the cost. 1. Sana Safinaz Store x The Sana Safinaz store is one-must-stop at DMC, especially for those visiting Karachi. To get a well-style, trend pushing (short, smart as opposed to long and flared) tunic for Rs3500 is a smile but when that tunic comes with a Sana Safinaz label it's nothing short...
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5 May

The business of fashion gets bigger, better!

PFDC Sunsilk Fashion Weeks puts up the best possible face of Pakistani fashion. Maheen Kardar contextualizes the National Elections with fashion, a statement that has sold out as soon as it hit the stores! I'm posting the full review, which was condensed for Dawn due to space restrictions. The published version of the PFDC Sunsilk Fashion Week overview (Dawn Images, May 5 2013) can be read here ...
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