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18 Apr

Daraz: Does Pakistan need another fashion week?

  Apparently it does, especially if it’s online, as Daraz Fashion Week 2016 is all set to change the way Pakistan shops for fashion!   “You know what we’re trying to do here?” Mubeen Maayr, CEO Daraz in Pakistan said at the little pre-event press meet held at Café Koel this Thursday. “We’re trying to change the perception of fashion and show how it’s not always elitist and unaffordable.”   Daraz is going to try and take fashion to the masses through Daraz FW 2016 that they have planned for April 20. The ‘first shoppable fashion show in Pakistan’ will be held at the Commune Artist Colony in Karachi and broadcast online, immediately making the collections available to buyers. Fashion Week sales will continue online...
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