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21 Feb

Day 2 at Fashion Pakistan Week S/S 2014

A stronger day than the first, Day two at the Fashion Pakistan Week S/S 2014 presented some serious style, whether it was the high street trendsetting brand Gulabo, the elegant and now available Tughra line by Shamaeel, the trends show by Maybelline which featured diverse capsules from Sania Maskatiya, Sublime and Sanam Chaudhri or the Toni & Guy #HairMeetWardrobe show, which offered high glamour by Maheen Karim. Jafferjees took a very New York leap in revealing a smart, modern Summer line and Nauman Arfeen has (over the last two collections) emerged as a very impressive menswear designer. Sheep may have been the weaker link of the day but it showed potential to grow, perhaps the brand just needs to shepherd...
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3 Aug

A little bit of Inaaya

For those of you who have visited Ensemble in Karachi, you may have noticed a quiet yet smart and very intrinsically Pakistani clothing label called Inaaya. Those of you who know Naushaba Brohi from the media world (she was editor of the Life & Style pages of Express Tribune before Atika) will know the person behind Inaaya. Others may have simply appreciated the label for its simplicity, modern and yet restrained elegance. Inaaya, named after Naushaba's daughter (it means empathy in Arabic), is an ethical brand of clothing working to revive Pakistani craft while simultaneously empowering artisans. Currently Bee is working with around 50 women in the Khairpur district of Sindh. Naushaba with her team of artisans. The results,...
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