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16 May

Spotlight: Style or Star Power?

Bridal Couture Week, now in its tenth season, has to fix the balance which is tipping in favour of celebrities over fashion and style.   The Bridal Couture Week, now in its tenth season, has emerged one of the biggest dichotomies of the fashion industry.   Let’s look at BCW’s strengths first. The event has been consistent in showing twice a year, alternately in Lahore and Karachi, ever since its inception in 2009. The 3-day event, televised incessantly on TV and shown to millions of viewers around the world, has the kind of outreach that designers can only dream of; it gives participating brands the kind of visibility that they probably can’t get anywhere else. FahadHussayn, an acclaimed designer who’s been a BCW loyalist...
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