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10 Dec

Winter/Festive is Coming!

Fashion Pakistan Week introduces a unique ‘Winter/Festive’ flavour to the season but served between commercial collections and bad branding, it suffered from style setbacks.     Unlike the western world, Pakistan has two unique fashion seasons: summer and wedding. And so to label this season’s Fashion Pakistan Week ‘Winter/Festive’ was not a bad idea at all. Winter is all about festivity in this part of the world, whether it’s weddings, parties or the overall celebratory air of family reunions in the holiday season and that’s the cue designers were given for their collections. Whether wedding wear, trousseau, party or simply winter wear, what they interpreted as Winter/Festive was their personal choice.   Shehla Chatoor chose to show her very first bridal collection at a fashion...
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29 Nov

Talking business with Sana and Safinaz

From trends to TDAP, cultural restrictions to council politics and from high end to high street, Sana Hashwani and Safinaz Muneer talk about the ebb and flow of fashion. (Published in Dawn Images on Nov 24, 2014)  “We’re like two limping camels,” says Sana as we meet in their bridal studio, which would be completely cloaked by neighboring town houses if it weren’t for the number of cars parked outside their gate between 11-1pm. Two hours is all they spend with brides; the rest of the day is spent, in what they refer to as “slaving” over designs, inventory, merchandizing and accounts at the manufacturing units. Running a retail business, as opposed to a private studio, is demanding, and with three stores...
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4 Sep

What’s written on the runways?

A quick look into the tangled web of fashion weeks in Pakistan… Will Rizwanullah ever model on the PFDC runway again? Here he steps in for Ali Xeeshan. ‘Fashion Week’ is the new buzzword. And there are three registered fashion councils in Pakistan, all three of them attempting to organize at least two fashion weeks a year.  It’s a ridiculous number of fashion weeks for a country as small as ours. From what one has witnessed, one united fashion council was established for Pakistan in 2006 but it very quickly segmented into the Pakistan Fashion and Design Council (Lahore) and Fashion Pakistan Council (Karachi). The PFDC took off under the leadership of Sehyr Saigol while FP elected Maheen Khan...
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