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12 Oct

PLBW Day 2: Misha Lakhani steers wedding wear towards restrained elegance

I love fashion and I recognize the efforts being made by the Pakistan Fashion Design Council to make PFDC L'Oreal Paris Bridal Week the most credible and strongest platform for wedding wear in Pakistan. However, it has to be said that delays and endless breaks in the schedule have also made it akin to a drama serial like Humsafar that you have to watch even though it has more ad breaks than actual airtime of content. If I counted (which I actually will today) then from the 4:00pm time mentioned on the card for the 'Early Evening Shows' to begin, one spent 8 hours at the venue for not more than 2 hours of fashion show. The shows were not...
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27 Sep

PFDC & Sunsilk Fashion Week announce dates

Lahore top design duo, Nickie Nina will predictably open fashion week on October 20. The Pakistan Fashion Design Council has announced confirmed dates for the upcoming PFDC & Sunsilk Fashion Week. The four day trade event will be held (as per tradition) in Karachi between October 20 and 23. The event has been announced as a precursor to Spring/Summer 2012 but several designers have confirmed that they will be showcasing their Autumn/Winter 2011 collections, releasing the designs in their stores within a month. With runway shows in the evenings and exhibitions organized simultaneously, the fashion week will also continue to offer textile corporations a platform. Names like Gul Ahmad, Al Karam etc will showcase their Autumn/Winter fabric collections...
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4 Sep

What’s written on the runways?

A quick look into the tangled web of fashion weeks in Pakistan… Will Rizwanullah ever model on the PFDC runway again? Here he steps in for Ali Xeeshan. ‘Fashion Week’ is the new buzzword. And there are three registered fashion councils in Pakistan, all three of them attempting to organize at least two fashion weeks a year.  It’s a ridiculous number of fashion weeks for a country as small as ours. From what one has witnessed, one united fashion council was established for Pakistan in 2006 but it very quickly segmented into the Pakistan Fashion and Design Council (Lahore) and Fashion Pakistan Council (Karachi). The PFDC took off under the leadership of Sehyr Saigol while FP elected Maheen Khan...
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7 Jun

Who’s going to PRET A PORTER PARIS this year?

PFDC fairy godmother Alexandra Senes, with Ali Xeeshan, and Isabelle Ballu in the background. Xeeshan may not be going to Paris this year but his is clearly a brand Senes believes in. It was announced at the end of the previous PFDC Sunsilk Fashion Week that several (seven) designers would be selected from the industry to exhibit/show within the Atmosphere's arena at Pret a Porter Paris in Septmeber 2011. Pret a Porter Paris, for the unaware is a regular fashion fair that hosts "special trade shows for different markets, with ATMOSPHERE’S for creators and designers, THE BOX for high-fantasy accessories, THE TRAIN in New York and LIVING ROOM in Tokyo. With its brand spreading out internationally, its attraction grows...
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24 Mar

Why are there two fashion weeks, anyway

(Published Sunday, 03 Jan, 2010) ‘It’s simply because there are two fashion councils led by ego, as opposed to logic.’ Pakistan is perhaps the only country in the world that has two fashion councils. Many countries have several fashion weeks, but only one fashion council. The United States of America has the Council of Fashion Designers of America, the United Kingdom has the British Fashion Council and nearer to home, India has the Fashion Design Council of India. Fashion Councils are usually non-profit organisations, working towards the growth of the industry and fashion weeks are part of the resulting growth curve. Pakistan’s two fashion councils can be seen as two influential cartels: the Pakistan Fashion Design Council (PFDC or Lahore Council) under their...
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24 Mar

A fashion week for Lahore

(Dawn Feb 2010) Though not the first, it has to be said that the PFDC Sunsilk Fashion Week was the most organized Pakistan has seen so far. The graceful Iman Ahmad of Body Focus takes a bow at the debut PFDC & Sunsilk Fashion Week in Lahore. She has not shown since.   As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks...
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21 Nov

Fashion week’s most fabulous

(Dawn Images, Nov 21 2010) The PFDC & Sunsilk Fashion Week edited the shows to half their original number this season, a delightful decision, which was appreciated and approved by all. And although some designers will remain jaded in their design approach, Pakistani fashion today is all about new stars that shine with the promise of a very bright future for the industry. Here are eight of fashion week’s best, each of which have a responsibility to justify their approval by way of making these collections widely available, accessible and affordable! Best Collection of the week: The House of Kamiar Rokni Folkistan, from the House of Kamiar Rokni, was a visual smorgasbord of everything associated with Pakistan from voyeuristic parrots, evil eyes,...
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