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12 Mar

PFDC Sunsilk Fashion Week: Day One

The PFDC Sunsilk Fashion Week took off on Thursday, with five strong names and one Rising Talent Show that offered a glimpse at what fashion students were up to these days. One thing was certain, even before the day took off, and that's the size and scale of fashion week, which the council has managed to build into a formidable force. The strength of any fashion week, however, is always its content and here's a recap of what Day One offered in terms of collections, innovation and design...
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9 Mar

PFDC Sunsilk Fashion Week, coming up!

  The PFDC Sunsilk Fashion Week 2016 line-up promises some sharp and cutting edge style.   By Aamna Haider Isani     The PFDC Sunsilk Fashion Week kicks off very soon and it reveals a line-up that promises some sharp and cutting edge style for women always on the lookout for trends.   The PFDC Sunsilk Fashion Week 2016 lineup   Now in its eighth year, #PSFW (the fourteenth fashion week organised by the PFDC) has been monumental in starting and consistently maintaining the need for seasonal collections to streamline trends and establish market leaders in the country. It wouldn’t be wrong to say that almost every major designer has shown on this platform. This year’s event will feature 16 of Pakistan’s biggest fashion brands and 11 textile brands that will...
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12 Nov

Pakistan Fashion Week…really?

Something Haute looks over the rising number of ‘Pakistan Fashion Weeks’ held around the world and whether they do justice to the title.   By Maliha Rehman   Pakistani fashion is at an interesting turn point. Designers are striving to push boundaries, fashion weeks are wielding heavy doses of glamour and there is consistent critique directed towards improving standards and promoting originality. And yet, there is a multitude of ‘Pakistan Fashion Weeks’ unfurling about the world that hardly have similar ambitions.   ‘Pakistan Fashion Week': an official-sounding name for events that are hardly as illustrious. In recent times, PFW’s have made appearances in Dubai, Doha and most significantly, in London, where the events have featured consistently for the past four years.   With Adnan Ansari of Riwayat at...
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23 Nov

To wear or not to wear freebies at fashion week?

Come fashion week and the time of wardrobe flurries begins. ‘What to wear’ becomes the biggest dilemma for everyone who’s destined to attend, the front row being the most style conscious. Over the years the race to dress best, latest and trendiest has become an insatiable beast for celebrities, socialites and yes, even journalists. I know that personally, I like to have my fashion week wardrobe in order. However, and the reason for writing this post, is the recent rise of a wardrobe ‘malfunction’ of a different kind. Designers, having the urge to look popular, have become all too eager to ‘dress’ people for fashion week. Hence the invariable calls come that so and so would like to make something for...
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19 Oct

FPW autumn/winter line-up is to die for

...or to die of. This glass is half empty and half full, depending on how you want to see it. That's all I'm saying right now. I may not be able to blog in detail because of time restraints and the fact I am officially on assignment but I will surely put up pictures of all collections with my honest critique. Until then, here's the line up... Day One Sonya Battla one always looks forward to Sonya Battla: this one ensures that fashion week starts on a good note. It's hard for Sonya Battla to go wrong, even if she tries. DnF: Unknown to me Maimoona Hussain: Young designer from Dubai. Looking for retail options in Karachi but one has not seen...
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24 Mar

Strike a deal, there’s nothing to it!

Fashion has historically collaborated with popular artistes, striking deals that have benefitted both, but in Pakistan this equation is a little too complicated for credit. (Dawn Images, June 6 2010) Pop icon Ali Zafar poses for the SS 2011 Stoneage campaign We all love to talk about fashion but in reality, fashion exists in an elitist bubble that not many of us are privy to, especially not in Pakistan where the fashionable middle class is stripped to a minority. Fashion designers are still catering largely to the slim margin of elite society that can afford to splurge thousands on clothes. And there are only a few designers who are taking the leap of faith and jumping out of the...
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24 Mar

A fashion week for Lahore

(Dawn Feb 2010) Though not the first, it has to be said that the PFDC Sunsilk Fashion Week was the most organized Pakistan has seen so far. The graceful Iman Ahmad of Body Focus takes a bow at the debut PFDC & Sunsilk Fashion Week in Lahore. She has not shown since.   As a trade event, the fashion week held in Lahore last week had its vital statistics in place: there were buyers in the front rows and a hustle bustle of media all over the place. The four-days scheduled 32 collections – some great and some atrocious – with the sole purpose of generating business and building a professional profile for Pakistan’s fashion industry, something only fashion weeks...
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