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26 Feb

Sania Maskatiya’s 5-year journey to the top!

Sania Maskatiya talks about digital prints, plagiarism and rumours surrounding her brand!   by Manal Faheem Khan   Sania Maskatiya immediately dismisses my claim when I ask her what it's like being at the top of the Pakistani fashion industry. "I wouldn't say we're on top, there are so many other established brands out there," she modestly brushes off the suggestion. Her impact on the industry, in five short years, is nevertheless undeniable. Sania opened a flagship store in Karachi when high street retail was limited to a handful of brands; her success motivated so many to follow in her footsteps. But it's refreshing to talk to a designer, who despite so many achievements - multiple stores, Lux Style Awards, Woolmark Prize nominations, local and...
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13 Oct

Gulabo takes on a life of her own

When you call out the name ‘Rose’ you think of Kate Winslet in Titanic, a blushing Elizabethean beauty and simply put, a damsel in distress. But translated to Urdu, ‘Rose’ becomes ‘Gulabo’ and you’re immediately transported to a gutsy girl in colourful attire and an attitude to boot. The transformation is quite drastic. And that’s what the brand is about. Attitude.   Gulabo by Maheen Khan is a relatively smaller (when compared to your average fashion retail store in Pakistan these days) but an infinitely more stylish fashion outlet that has now moved out of its store within the Nishat Store and has opened a flagship right across its former location. And why is it so highly recommended?     The...
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10 Jun

Fahad Hussayn flies south

The Lahore-based designer, known for his dark and grungy aesthetic, brings his Goth appeal to Labels, Karachi     It’s a year for fashion explosion all over the country and it’s a time when designers from Lahore are gravitating towards the coastal shores of Karachi. While several big names have tried their luck at various multi label boutiques in Karachi over the years – HSY, Sublime, Kamiar Rokni and other equally prominent names are a few examples – not many have managed to flag it. But all that is changing and for the bigger and better. Today there is, most prominently, the retail giant Sapphire spearheaded by Khadija Shah and it is looming over other brands. The Elan designer will also be opening...
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15 Sep

Seriously, how biased am I?

According to the Oxford Dictionary, a bias has two meanings" 1. An inclination or prejudice for or against one person or group, especially in a way considered to be unfair: the bias towards younger people in recruitment 2. A concentration on or interest in one particular area or subject: his work showed a discernible bias towards philosophy When people say I, as a journalist, am biased, I think they refer to point 1 not 2. I do think that in the years I've spent as a fashion journalist in Pakistan I am biased, but more 2 than 1. I am biased towards talented designers, towards quality and most of all professionalism. How am I a judge of all these characteristics? Twelve years on the job do tell you a...
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25 Aug

Veet Celebrates Beauty, but keeps it skin deep

The evening's hosts, Aamina Sheikh and Azfar Rehman, who looked better than their scripts sounded. Aamina Sheikh, Mehwish Hayat, Humaima Malik, Cyra Yousuf, Amna Ilyas, Saima Azhar, Mahnoor Baloch and several other fashion and television starlets were flaunted at the seventh Veet Celebration of Beauty held at the Expo Centre in Karachi last night. Needless to say, the event was quite easy on the eyes. Mahwish Hayat opened the VINTAGE segment with a performance set to an adaptation of Nur Jehan's 'Mehki Fizain'. The look and feel of the event was elegant and impressive. The lounge, upon entrance, had a chic pink ambience and a clean, uncluttered red carpet. Even the stage was aesthetically appealing...
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13 Jun

A recap of my life…as a fashion journalist

I'm writing this to inspire girls and boys with a love for writing, a nose for journalism and  a passion for fashion to take up careers in fashion journalism. It's something the industry desperately needs and while we have ample bloggers (digital is the future, right?) we also need dedicated souls who want to train for the job, write for publications, follow and understand the ethics of journalism BEFORE becoming publishers of their own sites. (L-R) Muniba Kamal, me, Zurain Imam, Sadaf Malaterre (who found the journalists table more fun to be at), Andleeb Rana and Faisal Quraishi...
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4 Feb

Society sartorial: Sanam Chaudhri

Sanam Chaudhri-Sheikh Nicholas Kirkwood, Spring/Summer 2012 Sanam Chaudhri-Sheikh is fairly low profile, in fact she was pretty much unknown in Lahore at least until she showcased her acclaimed florescent collection (in Karachi) in which Mathira 'revealed' a bit more than Sanam had bargained for. And then came the Shibori collection this year; that edgy splash of white and blue tied up with a flash of poppy red. Two collections and a constant stock at Labels later, everyone knows (or should know) who Sanam Chaudhri is. There's another reason. This young designer carries style effortlessly. It's easy to pull on the Jimmy Choos, Manolo Blahniks or Louboutins (and we love to be branded from head to...
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30 Jan

First Look: Sania Maskatiya lawn

Feast your eyes on this little elephant, that promises to be followed by a herd of motifs incorporated in a collection of prints by Sania Maskatiya. This is an exclusive FIRST LOOK of one of twelve prints that will be released in March; her debut collection. I haven't seen them yet but have been invited for a sneak peak. Interested? I know I am. I have vowed not to indulge and waste money on lawn this year. At the end of the day there's no where I can wear the joras (no matter how pretty) that designers are going to churn out and I end up pushing them to the back of my cupboard and eventually giving them away. The idea...
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