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18 Apr

HSY’s finale: when the show gets bigger than the collection

[youtube=http://www.youtube.com/watch?v=Rp0B3U7L4a8&feature=youtu.be] A fifteen minute delay (or was it thirty minutes?) led to the HSY finale and I have to admit, it was grand. Half a dozen bronzed and muscled torsos carried in regal, white silk flags boasting the HSY monogram and they followed a very haute Fayeza Ansari clad in a white hot-pant jumpsuit. The show began with white and ended with gold. Predictably, the entire collection was all white and gold, enhanced further by Asmaa Mumtaz's styling. It was grand but was it the strongest collection shown at PSFD Sunsilk Fashion Week? No. Just as critics at the Fashion Pakistan Week complained that Nomi Ansari (and not Honey Waqar) deserved the grand finale, similarly those who had been blown over by...
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27 Sep

PFDC & Sunsilk Fashion Week announce dates

Lahore top design duo, Nickie Nina will predictably open fashion week on October 20. The Pakistan Fashion Design Council has announced confirmed dates for the upcoming PFDC & Sunsilk Fashion Week. The four day trade event will be held (as per tradition) in Karachi between October 20 and 23. The event has been announced as a precursor to Spring/Summer 2012 but several designers have confirmed that they will be showcasing their Autumn/Winter 2011 collections, releasing the designs in their stores within a month. With runway shows in the evenings and exhibitions organized simultaneously, the fashion week will also continue to offer textile corporations a platform. Names like Gul Ahmad, Al Karam etc will showcase their Autumn/Winter fabric collections...
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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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30 Mar

PFDC & Sunsilk Fashion Week: Day One

In true cricket spirit, here I am reporting fashion week live from Lahore. We are here at the Expo Centre Stadium for the first day of the test match where the Pakistan Fashion Design Council is expected to bowl eight overs with a line up of Nickie Nina, Beekay, Zaheer Abbas, Yahsir Waheed, Sahar Atif, Muse, Mohsin, Fahad Hussayn and Sublime. The weather conditions are bright and the pitch looks good as it’s been jacked up a couple of feet. Fashion week’s beeches are packed with Lahore’s socialite spectators and a few fashion enthusiasts from Karachi who are here to cheer for their team. There we see Rizwan Beyg here in the VIP enclosure for Adnan Pardesy and Zaheer Abbas....
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20 Mar

Look forward to Adnan Pardesy at fashion week

The PFDC & Sunsilk Fashion Week kicks off next week and this time on, while ace designer and fashion week's biggest success story Kamiar Rokni, will not be showing many talented designers from Karachi will be making their Lahore runway debut. Adnan Pardesy is one of them. His will certainly be a show to look forward to. "It was high time I showed in Lahore since I have been stocking there for quite some time now and my production is well in control. I have been very impressed with the professionalism of components like Lotus and felt it would be a good experience," Pardesy spoke to me from his workshop late Saturday night. He was celebrating the success of the Pakistani...
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13 Nov

PFDC & S Fashion Week day three: the wow factor!

Fashion week got into the groove tonight and my mind is buzzing to the extent that I could not sleep without penning a few thoughts You will, of course, get details and visuals in the morning. Mast nazron sey Allah bachae! The House of Kamiar Rokni starring Kami and Tia was house full and fantastic. A smashing hit! The applique and embroidery featuring parrots, eyes, monkeys, soda bottles and everything Pakistani on clothes that could be carried anywhere in the world were nothing short of wow. WOW! Aly Xeeshan put up a collection that wowed the desi sensibility and had two foreign journalists eager to buy his pieces backstage! Next stop retail...
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12 Nov

PFDC & Sunsilk Fashion Week day two: bombs away!

If you’ve been in one of those hot & cold situations that leave your hands feeling clammy then you’ll know what it must have felt like to be at fashion week last evening. The text messages started pouring in after eight, relatives insisting everyone return home immediately. It was bizarre, with fashion flashing in front of our eyes, while lives must have been flashing in front of so many on the other side of town. No matter how much you try to sugar coat life in Pakistan, you know that the core is as bitter as hell. But the show did go on. HSY announced the elimination of the three customary breaks; he knew people would have left. The air...
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11 Nov

PFDC Fashion Week Day One: Take Off!

The take off was slower than it should have been; Nickie Nina’s collection was unimpressive. That said, there is much to be said in favour of Day One at the PFDC Sunsilk Fashion Week. Seher Atif of Saai has come a long way from what she showed last season. Her collection had both cohesion and construction. And now that she is confident of her product (as she spoke at the post show conference), she must see that her label is marketed and retailed more prolifically. Akif Mehmood's showstopping outfit! Akif Mehmood, emerging talent from the Pakistan Institute of Fashion Design, was very promising. There was a bit too much surface decoration happening – and one wished he had toned...
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12 May

Stuff nightmares are made of

Instep, May 10, 2010 Nightmares that haunt me these days are of me, rejecting a potential daughter in law, on the basis of the style she carries. Or fails to carry. Style. It isn’t the kind of thing that makes or breaks marriages but style and the way you wear your clothes does say a lot about the kind of person you are. And as a potential mother in law, I don’t see how I’m going to breath if my boys bring home brides in atrocious joras, nine inch finger nails painted in French manicures (which I associate with gold diggers and blond porn stars) and God forbid, platform shoes. My only consolation is that the boys are young and there is...
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