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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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4 Apr

PFDC & Sunsilk Fashion Week Day Two

Akif's 20-piece collection for autumn/winter 2011 was the highlight of the evening TOP FOUR COLLECTIONS OF THE DAY: 1. Akif 2. Khaadi Khaas 3. Republic 4. Sadaf Malaterre PRODUCTION OF THE DAY With corsages, bubbles and cupcakes, Karma spins girlie magic at their show. KARMA: replete with roses, bubbles and pretty cupcakes for the front rows, this showing was picture perfect as far as production goes. The collection, though not razor sharp in design, had some interesting pieces and indicated that Maheen Kardar was finally rerouting herself back into the game with her own vision for her label. Runner up: Asifa & Nabeel for bringing chandeliers and live qawwals to the runway. DISAPPOINTMENTS OF THE DAY 1. Sarah Salman for showcasing the most...
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31 Mar

PFDC & Sunsilk Fashion Week Day One contd…

Ather Hafeez and Maheen Khan rolled into one, Mohsin is a fresh gust of wind blowing in from Quetta Thank God the cricket fuss and fever is over and we can all detox and go back to leading our normal lives. Back to fashion, Day One at fashion week impressed and we're all set for today's lineup which opens with Karma and moves on to Republic, Sara Salman, Akif, Sadaf Malaterre, Rizwanullah, Asifa & Nabeel and a Khaadi Khaas finale. But let's go back a step before we take two steps forward. Muse The young label once again surprised and impressed with its simplicity of design, which was clean and very focussed. Elegant in its approach of eveningwear, it...
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26 Mar

Hilary Alexander, value addition to the upcoming fashion week

As far as memory serves me, fashion commentator Hilary Alexander was first scheduled to come to Pakistan for the original Pakistan Fashion Week, planned and panned back in 2007. PFW, a Jang Group project for which IMG was roped in, never materialized but the Pakistan Fashion Design Council (one of the country's TWO fashion councils) has managed to invite her for their event next week. Alexander will no doubt bring extensive experience and value to PFDC's table. Hopefully they’ll be listening to it all. Hilary Alexander won the British Fashion Journalist of the Year award in 1998, then again in 2003. This year the CFDA (Council of Fashion Designers of America) will be conferring the Eugenia Shepphard award for media to her....
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