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10 Apr

Is the beauty of fashion week skin deep?

Sublime by Sara Shahid: Pakistani fashion in co-existence with different elements of society The PFDC Sunsilk Fashion Week held last week looked better than ever but without a concrete business model it remains to be a flash of beauty at best. Out of the twenty-five collections shown at PFDC & Sunsilk Fashion Week, an impressive twenty plus added either elements of handcrafted couture, well-defined trends in street wear or high voltage drama to the value of Pakistani fashion. As that value was emitted out to the world via the media – local and international that included Telegraph, Times London, IANS and Elle India – it built recognition for this country’s fashion industry as it has never known before. Recognition,...
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4 Apr

PFDC & Sunsilk Fashion Week Day three

As always, the last day was the very best. Kamiar Rokni, HSY and Ammar Belal walked for Ali Xeeshan as 'Munda shehr Lahore da' pelted in the background! Best collections of the last day: 1. Adnan Pardesy 2. FnkAsia FnkAsia's fashion week collection was stronger than the label has ever been, and what makes it better is the fact that it'll be out in the market soon if not already! 3. Ali Xeeshan 4. Teejays Summer 'must-have': Cotton gharara with cargo pockets. Colour: bone. Best productions of the day: 1. Ammar Belal: 'Wild Thang!' Buzz was that he wanted live animals - lions or at least pythons - on the catwalk but the council declined 2. HSY: 'DJ got...
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28 Mar

Strife after fashion week

What happens when fashion weeks’ red carpets are rolled up and bright lights turned out? The idea behind any fashion week in the world is trade but retail reality is not so ideal for designers in Pakistan Almost six months after an event in Karachi, the PFDC & Sunsilk Fashion Week is wheeling its way back to Lahore. Pakistan Fashion Design Council, one of the country’s two main fashion councils, made a commitment to hosting fashion week alternately in Karachi and Lahore. And as the event approaches, Lahore’s fashionable elite is airing out its designer wardrobes and getting that final shot of Botox for extra measures. It is essential to look flawless on the red carpet and there’s so much focus on...
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22 Nov

My Last Word on Fashion Week

PFDC Chairperson and Libas designer, Sehyr Saigol, is one person who can actually unite the Lahore-Karachi fashion forces but will she? THAT is the question since she was at the helm of the divide! That said, many people have faith that she can and will. There’s so much to say regarding the PFDC Sunsilk Fashion Week, and I decided not to say it in print as post India and LSA fatigue had me (and probably my readers) exhausted. That is precisely why I limited my narrative to the best collections (which were very exciting) but of course, me being me, I couldn’t resist adding more. This, however, will be my last post regarding fashion week. Pakistani fashion is...
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15 Nov

PFDC & Sunsilk Fashion Week: Finale

The best thing about the line up at this fashion week was the fact that it had been edited. From thirty plus collections it had come down to around 24 including the charity and PIFD showcase. The daily shows may still not have taken the format of international fashion weeks but they are getting better in terms of presentation. It appears as if things are gradually improving. The foreign media present, at least, was thinking fashion and not the Taliban (finally!). There will be an appreciation of fashion this time, not just the peddling of a fascinating stereotype. The collections on day four: Cotton ghararas could be an interesting trend revival.   Feeha Jamshed nailed it for Teejays once again....
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29 Aug

Putting your right foot out

(Dawn Images, August 29 2010)   Any excuse to put Imran Khan's picture on my blog! “A nation dies when it gives up,” says Imran Khan and no matter what, we must not give up on this nation. These past two weeks have been devastating for Pakistan. But amidst tales of woe, misery and the break down of law, order and civil society, what we must grasp on to and move forward with are the unprecedented man-to-man efforts that are being made. There is so much to complain about but there is also a lot to be appreciative of. As always, the glass is half full as well as half empty, depending on how you chose to see it. Foreign...
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