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9 Mar

PFDC Sunsilk Fashion Week, coming up!

  The PFDC Sunsilk Fashion Week 2016 line-up promises some sharp and cutting edge style.   By Aamna Haider Isani     The PFDC Sunsilk Fashion Week kicks off very soon and it reveals a line-up that promises some sharp and cutting edge style for women always on the lookout for trends.   The PFDC Sunsilk Fashion Week 2016 lineup   Now in its eighth year, #PSFW (the fourteenth fashion week organised by the PFDC) has been monumental in starting and consistently maintaining the need for seasonal collections to streamline trends and establish market leaders in the country. It wouldn’t be wrong to say that almost every major designer has shown on this platform. This year’s event will feature 16 of Pakistan’s biggest fashion brands and 11 textile brands that will...
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11 Apr

PSFW: DAY ONE ON THE HIGH STREET

MK Nation by Maheen Kardar The collection was all about the prints, whether the icons (above), bugs and birds, flowers, fauna or the take on Generation X's obsession with selfies. Fun? Yes. Funky? Yes. Wearable? Yes. Maheen Kardar offered several silhouettes to spend summer in, mostly western, which were the strong part of the ensemble because all those prints will probably diffuse into wearable tunics for stores. Slightly weak, however, was MK Nation's take on tradition, which offered nothing new. As a Pakistani high street clothing brand, I did expect that to be stronger. That said, it's needless to say that the sussi tunics and traditional wear is what will drive the sales. Chen One Pareesa...
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1 Apr

First Look at the PSFW 2014 lineup

PSFW 2014 courtesy Faisal Farooqui @ Dragonfly In what has to be the best time for fashion in Pakistan, it's PFDC Sunsilk Fashion Week (PSFW) time! Starting April 10, the four-day event held in Lahore is looking at almost 40 shows covering textiles (lawn), high street and high end fashion. Here's a quick look at the lineup. It isn't official, as no official announcement has been made yet, but it is pretty concrete if my sources are to be believed. And I think they are. First the main shows: 1. Mohsin Ali for Libas: potentially a fantastic combination. 2. Nickie Nina: regulars and veterens, though one does still wait for another glimpse of the gorgeous first collection they showed at the first PSFW. 3....
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