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29 Nov

Talking business with Sana and Safinaz

From trends to TDAP, cultural restrictions to council politics and from high end to high street, Sana Hashwani and Safinaz Muneer talk about the ebb and flow of fashion. (Published in Dawn Images on Nov 24, 2014)  “We’re like two limping camels,” says Sana as we meet in their bridal studio, which would be completely cloaked by neighboring town houses if it weren’t for the number of cars parked outside their gate between 11-1pm. Two hours is all they spend with brides; the rest of the day is spent, in what they refer to as “slaving” over designs, inventory, merchandizing and accounts at the manufacturing units. Running a retail business, as opposed to a private studio, is demanding, and with three stores...
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