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6 Apr

FASHION PAKISTAN WEEK 2: Day 1

Karachi: To initiate a fashion week is one thing but to sustain it in terms of quality is completely another. Much to one’s disappointment, FPW2 started off on extremely weak footing yesterday. With very high event management standards set up by Lahore two months ago, one had hoped to see this take the game a step further but in reality it was a case of two steps forward, one step back. The core of the issue: bad or irrelevant collections that should have been edited or streamlined out of the show. As I said on the red carpet, fashion weeks should be about building quality, not quantity. Eleven collections were shown on Day 1 and out of all of them...
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5 Apr

Here today, lawn tomorrow

  Published in The Review, Dawn, April 4 2010 “Lawn is the true prêt of Pakistan,” Sana Hashwani said in her office several days before the insanely successful Sana Safinaz lawn exhibition was to open in Karachi, Lahore and Faisalabad. This statement is something designers have been reflecting upon for years but not many have managed to execute the theory as neatly as SS have. The prêt or ready to wear game is in big numbers, in volume as opposed to exclusivity and high prices and in a country where women are barely getting used to the idea of ready to wear clothing, lawn is the next best bet. In this respect textile manufacturers have indeed given fashion it’s much needed piggyback....
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30 Mar

PS: Sana Safinaz lawn

1. Many women have written in to comment on how disorganized the exhibition was. 2. Many others have written to point out that the 'women in burqa with a wad of fifty thousand rupees' was back the next day, selling the joras in black. Even they were sold out within an hour. 3. Many, many women have been asking whether there are any, absolutely any, prints left over. If SS decide to go in reprint, you will find out here!...
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30 Mar

Lawn with the wind!

Claimer: None of these events are fictitious and a resemblance to any person – dead or alive – is absolutely intentional. However, let children be warned that lawn exhibitions are attended by professional fashion followers and in no way should minors be brought into the style arena. This is not entertainment; this is serious business! I drove past The Imperial at precisely eight thirty on Saturday morning, March 20, the day Sana and Safinaz’s lawn exhibition was to begin. There was another hour or so for the gates to open but women and wallets (meaning men) had started assembling outside, facing the big wooden gates like a crop of sunflowers leaning towards the sun. Talking about the sun, it was...
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