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22 Aug

From Prada to Purdah

Dubai based designer Rabia Z's A/W2011 collection: modestly chic. Fashion model Ayaan – contender for the Best Model category at this year’s Lux Style Awards – is hardly recognizable in the new billboard in which she endorses a shampoo devised specially for women who cover their hair. Reason? She’s never been photographed in a head dress before. There’s a whole jamboree of fashion activity that is being whipped up to serve a new clientele of women. Fashion shows are being organized for ladies only, designers are participating in Islamic Fashion Weeks in Malaysia, others are designing abayas for the Middle Eastern market, etc. Fashion isn’t just catering to high society fashionistas who dare to bare any more but just...
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