Fashion & StyleFeaturedNews Pakistan’s retail industry is in crisis, there’s urgent need of Government help: CEO Khaadi Shamoon Sultan Did you know the retail industry contributes 19% to Pakistan's GDP?Rabia AsifApril 16, 2020
Fashion & Style Chapter 2 turns 1 and here’s what it’s done for fashion in a year It has all the characteristics of a fashion forward brand...Rabia AsifAugust 27, 2018
CelebrityFeatured Shamoon Sultan shares 7 steps to success that’ll work for you too Books have been written on ‘Habits of Highly Successful People’ and here are 7 motivational…Rabia AsifFebruary 4, 2018
Fashion & StyleNews Khaadi awarded for Outstanding Achievement in Brand Development Khaadi is undoubtedly a force to be reckoned with, and this proves it further...Rabia AsifOctober 23, 2017
Fashion & StyleFeatured Khaadi’s plot picks up in Chapter 2 This new brand, opened under the Khaadi umbrella, is bringing back the love for hand…Rabia AsifAugust 26, 2017
Fashion & StyleFeatured Khaadi’s Chapter 2 is set to climb high on the fashion hierarchy Khaadi goes back to its roots, and it is the best thing that has happened…Rabia AsifAugust 25, 2017
Entertainment Khaadi turns 18 with ‘Choo Liya Aasman’ Shamoon Sultan tells SH the secret of what has always motivated him to keep investing…Rabia AsifDecember 11, 2016
Fashion & Style Message in the ‘Sunsilk Fashion Edition’ bottle! Sunsilk, a name that has been associated with the PFDC Sunsilk Fashion Week since…Rabia AsifMarch 6, 2016
Fashion & Style The new Khaadi-scape By Aamna Haider Isani Shamoon Sultan opens the first of six Khaadi megastores at…Rabia AsifFebruary 29, 2016
Fashion & Style What washed out fashion week Instep Sept 26, 2010 The bright lights and vivid colours of fashion weeks have worn…Rabia AsifSeptember 30, 2010