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6 Mar

Message in the ‘Sunsilk Fashion Edition’ bottle!

  Sunsilk, a name that has been associated with the PFDC Sunsilk Fashion Week since day one as title sponsor, always aims to add an extra little oomph to the event. This year it continued its tradition of unveiling four Fashion Edition shampoo bottles (designed by four different designers who are showing at fashion week) but it added much more pizzazz to the show than usual.   Here’s how:   Russian drape dancer, Vlada, wowed the audience with her moves.   Held this weekend at the Alliance Francais in Karachi, the Sunsilk Fashion Edition ‘reveal’ flew in key media for a bit of pre-fashion week banter that is always integral to get the show on the road. We caught up with Umair Tabani,...
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29 Feb

The new Khaadi-scape

By Aamna Haider Isani   Shamoon Sultan opens the first of six Khaadi megastores at Dolmen Mall, Karachi.   Shamoon is the man with the vision but he's a team player so everyone has a sense of ownership.   Karachi: This was a busy weekend for Shamoon Sultan. Friday saw the grand opening of a brand new (and first) Khaadi megastore at Dolmen Mall, Clifton Karachi. The megastore opened to public on Saturday, offering the new collection of Khaadi lawn to frantic shoppers. And a couple of hundred miles up north, Khaadi also opened its first flagship in Rahim Yar Khan. In Karachi for the launch of his megastore, Shamoon Sultan, despite suffering the exhaustion of countless sleepless nights, was on cloud...
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30 Sep

What washed out fashion week

Instep Sept 26, 2010 The bright lights and vivid colours of fashion weeks have worn out and washed out, leaving behind a very tired, dull and lacklustre fashion industry. From April (when FPW2 concluded fashion week season) to date, there has hardly been any inspiring activity and it’s just not the socio-political dynamics of the country that has caused this dreariness. Designers, it appears, are burnt out/out of steam after participating in fashion weeks galore and the only road to recovery for them seems to be foreign trips. For shows, exhibitions or inspirations, who knows how the wheels of creative minds work? What we do know is that they’re certainly not working on new collections as the PFDC & Sunsilk Fashion Week,...
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