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8 Oct

What the LSAs can learn from the Filmfares!

    India’s FilmFare Awards are a tradition more than sixty years old so we don’t expect that level of event management at the Lux Style Awards yet. However, having attended both, there are certain simple things that one has noticed and compared and realized that they could be implemented in Pakistan for a better impression and impact. Here are some simple things that the LSAs can learn from the Filmfares…     First Impression: Red Carpet   The FF floor map was very slick. A red carpet was rolled outside the main show area of the Yash Raj Studio and no one less than a star could step on to it. When I say ‘star’ I mean the film stars and celebrities, not the...
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