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5 Apr

Here today, lawn tomorrow

  Published in The Review, Dawn, April 4 2010 “Lawn is the true prêt of Pakistan,” Sana Hashwani said in her office several days before the insanely successful Sana Safinaz lawn exhibition was to open in Karachi, Lahore and Faisalabad. This statement is something designers have been reflecting upon for years but not many have managed to execute the theory as neatly as SS have. The prêt or ready to wear game is in big numbers, in volume as opposed to exclusivity and high prices and in a country where women are barely getting used to the idea of ready to wear clothing, lawn is the next best bet. In this respect textile manufacturers have indeed given fashion it’s much needed piggyback....
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