To top
24 Mar

Strike a deal, there’s nothing to it!

Fashion has historically collaborated with popular artistes, striking deals that have benefitted both, but in Pakistan this equation is a little too complicated for credit. (Dawn Images, June 6 2010) Pop icon Ali Zafar poses for the SS 2011 Stoneage campaign We all love to talk about fashion but in reality, fashion exists in an elitist bubble that not many of us are privy to, especially not in Pakistan where the fashionable middle class is stripped to a minority. Fashion designers are still catering largely to the slim margin of elite society that can afford to splurge thousands on clothes. And there are only a few designers who are taking the leap of faith and jumping out of the...
Continue reading