To top
19 Apr

Fashion in full force, Doo-buy!

Doo-buy. Or Dubai. The place reeks of retail and driving along the large pathways that line this concrete jungle, you'd think there were no inhabitants humans in this place. Only looming buildings, speeding cars and lights. It's only when you step into the malls that you see the hustle bustle of life. Aaah, the smell of retail, and it's not just therapy when you're shopping. Even when you're window shopping, it's retail aromatherapy! So obviously, Doo-buy is the best place for fashion brands to flourish. Especially Pakistani fashion brands that attract South Asian socialites like bees to honey. Indeed, that is what one witnessed when Labels opened at Studio 8 on the lush Jumeirah strip. Studio 8 that day was a...
Continue reading
19 Apr

Labels does Pakistan proud!

Put a group of fashionistas on the same flight and pack them off to anywhere in the world and it will always be a fun ride. In a trip that reminded me of the Lux Style Awards in Dubai and Malaysia, we were part of an entourage that flew over to Dubai to witness multi label boutique Labels open at the Emirati owned Studio 8, which until now was known primarily to stock Indian designers. "Indian fashion maafi (not)," an ever enthusiatic Faiza Samee was seen instructing some of Studio 8's Arab clientele. Faiza, who travels with her Lipton yellow label tea bags, home baked loaves of bread and even paneer (despite staying at the five star hotel we were put...
Continue reading