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2 Feb

Pakistan’s fashion goes viral!

Zahir Rahimtoola, CEO and founder of the Labels e Store. This is the season of mega mergers: Adnan Pardesy for Working Woman, Maheen Karim and Bonanza (much more on that later) and today, Labels e store and Hum TV. This merger, certainly another game changer for fashion, turns the Labels eStore into thus giving HUM TV viewers all over the world immediate access to Pakistani fashion brands available on the e Store. This may seem like a small step to some but the collaboration between fashion and television is one of the strongest in the world. Manolo Blahnik found a rise in the shoe's popularity when Sex and the City star Carrie Bradshaw started splurging her pay check...
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