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24 Apr

135 years of handbag history

Staying relevant in a competitive market for more than 2 years is quite an accomplishment by itself. But when your family has been successfully running a business for nearly 135 years, that is something worth writing about . The Jafferjee family has been dealing with leather as early as 1880, and that was the inspiration for their latest collection at Fashion Pakistan Week, 2016, where the collection was based on discovering our roots and how it all began.     Everyone wonders what Pakistani fashion was like back in the early days, specially since we haven't done a very good job of archiving all that precious data that is now mostly lost. However, Murtaza Ali, Director at Jafferjees, was luckily able to paint...
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