To top
15 Apr

PSFW 2017- Haute Picks from day two

The lineup of Day Two at the PFDC Sunsilk Fashion Week 2017, as compared to the other two days, was not particularly exciting and as expected, most collections of the day fell below the line of high fashion. The overall impact of the day could not be salvaged despite the frequent appearance of celebrity 'showstoppers.' The shows also started pretty late and the untimely commencing did not help the situation. However, our delight at a fashion show actually ending at a decent time was an immeasurable saving grace! Tena Durrani- The Debut - Alchemy Tena's cruise collection consisted of an array of flowing gowns, cocktail dresses, as well as draped skirts and tops. The collection played with solid colours and embellishments to create a...
Continue reading
27 Apr

E-thinking Fashion Week

  Featuring contemporary and cost-effective clothing, Daraz Fashion Week 2016 made a strong case for instantly available, online fashion.   ‘See-now, buy-now’ is the new fashion mantra, increasingly being tested by brands that realize the need for speed in this cyber-driven-instant-access world. The six-month fashion week lead period is being challenged as consumers are unwilling to wait half a year for a style that goes viral as soon as it is shown on the catwalk and appears old and exhausted by the time it makes it to the stores. Brands like Burberry, Tom Ford and Tommy Hilfiger are already experimenting with the new format. It’s what Pakistan needed and the Daraz Fashion Week 2016, held in Karachi this Wednesday and making the collections...
Continue reading