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15 Apr

PSFW 2017- Haute Picks from day two

The lineup of Day Two at the PFDC Sunsilk Fashion Week 2017, as compared to the other two days, was not particularly exciting and as expected, most collections of the day fell below the line of high fashion. The overall impact of the day could not be salvaged despite the frequent appearance of celebrity 'showstoppers.' The shows also started pretty late and the untimely commencing did not help the situation. However, our delight at a fashion show actually ending at a decent time was an immeasurable saving grace! Tena Durrani- The Debut - Alchemy Tena's cruise collection consisted of an array of flowing gowns, cocktail dresses, as well as draped skirts and tops. The collection played with solid colours and embellishments to create a...
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27 Apr

E-thinking Fashion Week

  Featuring contemporary and cost-effective clothing, Daraz Fashion Week 2016 made a strong case for instantly available, online fashion.   ‘See-now, buy-now’ is the new fashion mantra, increasingly being tested by brands that realize the need for speed in this cyber-driven-instant-access world. The six-month fashion week lead period is being challenged as consumers are unwilling to wait half a year for a style that goes viral as soon as it is shown on the catwalk and appears old and exhausted by the time it makes it to the stores. Brands like Burberry, Tom Ford and Tommy Hilfiger are already experimenting with the new format. It’s what Pakistan needed and the Daraz Fashion Week 2016, held in Karachi this Wednesday and making the collections...
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18 Apr

Daraz: Does Pakistan need another fashion week?

  Apparently it does, especially if it’s online, as Daraz Fashion Week 2016 is all set to change the way Pakistan shops for fashion!   “You know what we’re trying to do here?” Mubeen Maayr, CEO Daraz in Pakistan said at the little pre-event press meet held at Café Koel this Thursday. “We’re trying to change the perception of fashion and show how it’s not always elitist and unaffordable.”   Daraz is going to try and take fashion to the masses through Daraz FW 2016 that they have planned for April 20. The ‘first shoppable fashion show in Pakistan’ will be held at the Commune Artist Colony in Karachi and broadcast online, immediately making the collections available to buyers. Fashion Week sales will continue online...
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