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18 May An online shopping experience for women

  Thanks to the digital age, shopping has now become so much easier. Women can easily access hundreds of brands and have their favourite items delivered to their doorsteps with one click of a button. Thankfully, Pakistani brands are now shifting towards e-commerce as well. But why is it important for Pakistani women to embrace e-commerce?   Paula Tesoro, founder of the brand, Tesoro, explains it with relative ease, “It’s a difficult fact of life here that the mobility of most women is dependent upon men, be they drivers or family members. The Internet means they don’t need to ask a favour anymore to be taken somewhere. And for the growing number of working women, it means saving time. E-commerce is the future,...
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