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19 Apr

FPW and the TDAP Connection

    “Pakistan needs to be part of the global fashion chain and this was a great way to put all that on one platform.” – Rabiya Javeri outlines the higher purpose that FPW served.   “We’re not generating millions of dollars at fashion weeks in Pakistan,” Rabiya Javeri, Secretary General TDAP, told me once fashion week concluded. “That formula does not apply here. Pakistan’s huge and dynamic creative industry has to be supported at fashion weeks. We must become part of the global chain. Couture is the highest value item on that global value chain for garments and Pakistan has design identity. Pakistan can easily be part of this chain providing we show the world our handicraft and design and potential. Fashion Week...
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