To top
22 May

“I am a control freak" – Adnan Pardesy

Adnan Pardesy talks about retail and the reason why he’s not up for ready to wear yet   Adnan Pardesy has been deemed one of the most talented young couturiers in Pakistan, and also one of the laziest. It has taken him seven years and several successful fashion week showings to emerge from his old showroom on Queen’s Road to mainstream fashion territory. Pardesy opened his new studio in Clifton last week, finally making himself accessible to walk-in clients and fashion lovers. He still hasn’t opened with ready to wear in stock but he does confess to be experimenting with a luxury prêt Eid collection to test the prêt-a-porter waters. In this day and age when ready to wear is becoming the...
Continue reading
4 Jun

Fashion weeks lead to fashion retail

Sania Maskatiya and Umair Tabani, the brain behind the brand. Designers should have the space to create while someone else worries about the business and Sania's lucky to have that in her brother. How many times have I heard the question, “What do fashion weeks achieve?” as most people feel it’s an opportunity for certain designers to claim the spotlight before they disappear into the woodwork for the next six months. People feel that way because while runway images may make for ample media fodder (and we do love churning pictures out on different angles for the next six months) clothes shown on the runway were seldom seen in stores. I said 'were' because that holds true...
Continue reading
17 Apr

The ‘highway’ to high street

How several well placed collaborations have the potential to diversify an elitist face of fashion. (Published in Dawn Images, April 7 2013) They say we’re a poor nation full of very rich people. You could say the same for fashion. For the longest time Pakistan’s fashion industry has been a poor and disorganised place full of very wealthy individuals. For years designers have been content with buttering their bread with bridals, which have paid for exotic vacations, luxury lifestyles and high-end personal wardrobes. Rarely have Pakistan’s ‘successful’ labels actually invested in the expansion of their own brands. Khaadi, Sania Maskatiya, Amir Adnan, Maria B and Karma are amongst the few exceptions that have managed to balance commerce with critical acclaim. Sana Safinaz and...
Continue reading
Subscribe to our weekly newsletter!

Enter your email address below.