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28 Apr

PFDC Sunsilk Fashion Week: Day Two

The day started with a very insightful lunch hosted by the PFDC Council for the foreign media, fashion consultants and the buyers. It threw light on many of the activities and much of the business that the council is managing to activate for the benefit of the designers. But more on that later. Day 2 at the PFDC Sunsilk Fashion Week was not as impressive as the first. Shehla Chatoor's luxury pret Showing for the first time in Lahore, Shehla Chatoor took the risk of showing a luxurious western collection as opposed to the bridal couture that she is popular here for. But the combination of  Romanesque prints with high end silhouettes, the gold and leather detailing was...
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13 Mar

Let lawn today be gone tomorrow!

(Published in Dawn on March 10, 2013) Lawn mania hit an all-time high last year and though the 'movement' may still be underway, one feels it won't be long before we come full circle and head back to our staple/healthy diets of Gul Ahmad, Al Karam, Nishat and even Mausummery, where lawn is still regarded as a light weight, simple and breathable fabric to be worn through summer. What more? We will realize the attraction in buying a flexible yardage of fabric (as needed), in the very print that we like. One can understand the fascination in purchasing one or two varieties of 'dress-up' lawn from a designer of your choice but why, in this age of inflation, are women swaddling...
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6 May

More reasons to visit The Designers

Muniba Kamal with the young and talented Wardha Saleem, who has brought her vibrant FPW3 collection to store. Fun, funky fashion for the fearless females out there! Sania Maskatiya Five labels either launched or upgraded their collections at The Designers yesterday, out of which Wardha Saleem (above) was the first I noticed. Sania Maskatiya branched out to The Designers too, which makes her a label available at all three major multi label boutiques in Karachi: Labels, Ensemble, Ensemble One and now The Designers as well as her own flagship store. That's what I call spreading the wings and I guess it's no coincidence that birds have become trademark in most of Maskatiya's prints. On racks was...
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24 Oct

PFDC Sunsilk Fashion Week Day Three

Adnan Pardesy took muslin and made magic [youtube=http://www.youtube.com/watch?v=3BKchCodGDA] Adnan Pardesy:the AIFD graduate who can easily be labeled as fashion’s new King of Couture created a dream out of muslin. Adnan’s philosophy is to showcase couture that can be diffused into ready to wear and if I weren’t wearing a diffused piece, I may have never understood how. Every piece in this fabulous colour blocked collection had condensed yard upon yard of fabric to create the three dimensional detailing that the designer is known for. Adnan certainly is a fashion force to look out for! PIFD graduate Batur's brave collection took a departure from folklore Batur: PIFD graduate Batur’s rebellious aesthetic may not go down well with...
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30 Mar

PFDC & Sunsilk Fashion Week: Day One

In true cricket spirit, here I am reporting fashion week live from Lahore. We are here at the Expo Centre Stadium for the first day of the test match where the Pakistan Fashion Design Council is expected to bowl eight overs with a line up of Nickie Nina, Beekay, Zaheer Abbas, Yahsir Waheed, Sahar Atif, Muse, Mohsin, Fahad Hussayn and Sublime. The weather conditions are bright and the pitch looks good as it’s been jacked up a couple of feet. Fashion week’s beeches are packed with Lahore’s socialite spectators and a few fashion enthusiasts from Karachi who are here to cheer for their team. There we see Rizwan Beyg here in the VIP enclosure for Adnan Pardesy and Zaheer Abbas....
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5 Apr

Here today, lawn tomorrow

  Published in The Review, Dawn, April 4 2010 “Lawn is the true prêt of Pakistan,” Sana Hashwani said in her office several days before the insanely successful Sana Safinaz lawn exhibition was to open in Karachi, Lahore and Faisalabad. This statement is something designers have been reflecting upon for years but not many have managed to execute the theory as neatly as SS have. The prêt or ready to wear game is in big numbers, in volume as opposed to exclusivity and high prices and in a country where women are barely getting used to the idea of ready to wear clothing, lawn is the next best bet. In this respect textile manufacturers have indeed given fashion it’s much needed piggyback....
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