(Dawn Images on Sunday, October 24 2010)
The success of Tere Bin Laden has propelled Ali Zafarâ€™s star to immeasurable heights in India. With the right vision it can illuminate Pakistanâ€™s dying industry too.
Traveling across Mumbai to Goregaon West in Film City, where Ali Zafar is shooting a video for his new album Jhoom is like swimming through a sea of sludge. Hot, humid and crawling with traffic, it takes over an hour to get to the FM Studio where extras, dressed in saffron as saadhus (hurriedly puffing away on a smoke break), are the only giveaway that some sort of shooting is taking place inside the downtrodden shed. Itâ€™s almost 1:30 pm â€“ lunchtime â€“ and boys working in the small open kitchen dish out fried fish and crackers for the cast and crew. Bottles of Thumbs Up pop open in the distance while dozens â€“ actually almost 150 people â€“ scurry around, deeply devoted to not messing up their respective duties.
Karishma, the line producer leads the way to Ali, who by some miracle manages to look cool and composed through the hustle bustle. But that is the new, post Tere Bin Laden Ali Zafar for you. Despite being a film star now, heâ€™s still someone who brings congeniality and not celebrity tantrums to the table. Humble and hard working, Ali is someone who talks about working his way up from long days at the Pearl Continental where he would draw portraits. In India itâ€™s easy to take pride in rags to riches stories because itâ€™s almost every second personâ€™s tale. And people appreciate you for honesty.
â€œI keep telling these guys not to call me sir, yaar,â€ Ali sheepishly complains while an assistant ties an apron around his clothes to protect them from potential curry spills. Holding back sniffles and a sore throat he adds, â€œWhen my alarm went off at six in the morning I got up feeling like a 150 kilos were weighing me down. I contemplated going back to sleep but then dragged myself out. You just donâ€™t stand up people who are there for you!â€
And itâ€™s evident that the entire cast and crew of Jhoom are here for Ali. The director Uzer Khan is used to working with Indiaâ€™s bigwigs; one of his recent commercials was with Shahrukh Khan. He and Ali met at an airport lounge and hit it off immediately. Pravin Talan, the photographer taking stills for the campaign is infamous for walking out on Bollywood A-listers at the slightest hint of unprofessionalism or bad attitude. His respect for Ali is evident in the way he clicks around him. And Leepakshi Ellawadi, the pretty young stylist smiles adoringly as the shooting continues.
â€œItâ€™s great to work with Ali,â€ she says. â€œThough none of us knew him personally the vibes were right which is why we agreed. We look for creative work because Bollywood has become such a big mafia. Itâ€™s hard to get a break unless youâ€™re in the right camp.â€
And why would India, Bollywood in particular be interested in giving Ali Zafar, a â€˜Pakiâ€™ as they say, a break?
â€œLook at the numbers,â€ discusses Pravin on the set. â€œIn all of Indiaâ€™s massive population Bollywood has just come up with one Ranbir Kapoor. No one watches Imran (Khan), Neil Nitin flopped and the rest donâ€™t even register. Bollywood needs fresh faces. India is all about numbers and as long as they roll no one cares where heâ€™s from.â€
â€œI do think Ali has it in him to make it big in India. I loved his debut film Tere Bin Laden. He was confident, assured and cute lookingâ€¦that helps,â€ Karan Johar punctuates his appreciation for Ali with humour as he talks to Dawn Images at the HDIL India Couture Week. â€œI grew to know him because of the producers of the film Pooja and Aarti Shetty and I think heâ€™s the head-screwed-on kind of guy. If he plays his cards well in the business then I think he should go very far. â€
Playing his cards right, Johar elaborates, means choosing the right films, knowing your weaknesses and leveraging your strengths, which Ali is already doing. He is currently working on the YashRaj production, â€˜Mere Brother Ki Dulhanâ€™ with Katrina Kaif and Imran Khan. His timing is good and comic timing even better which is precisely why directors like David Dhavan are showing interest in him. David ji, Rakeysh Om Prakash and several others pop up in our conversation every now and then. Ali has gotten everyoneâ€™s attention with the successful Tere Bin Laden debut and now mainstream Bollywood is calling. Moreover, heâ€™s also on the soundtrack of Hollywoodâ€™s Wall Street 2, something he is extremely proud of. The music must always play on.
And that is precisely why Ali has taken several days away from Delhi and the film to shoot the title video for his upcoming album Jhoom. Tere Bin Laden may have put this Pakistani musician on the Bollywood map but itâ€™s not like he was unknown to India before the film got peoplesâ€™ antenna up. Coke Studio, â€œthat fabulous conceptâ€ says Aarti Shetty producer TBL, brought Ali to India much before Laden did. And the Indian fan following for Pakistani music has always been huge. Because of that and much more, Ali Zafarâ€™s popularity promises to get bigger with time. â€œAli didnâ€™t even know Tere Bin Ladenâ€™s story when he was auditioning,â€ says Aarti Shetty as she and the TBL team hang out with Ali at the cosy Olive Grill in Bandra. â€œBut he did things that the role required; he fit the role even before knowing his character. We wanted him onboard without a second thought! It was a risk since we were picking up a unique story with a debutant director (Abhishek Sharma) and debutant lead actor.â€
The risk proved to be well worth it as the film got rave reviews and made Ali Zafar a star in India. The Indian media speaks of him eagerly, tossing stories of him â€˜ignoringâ€™ Katrina Kaif at a party to gossip-hungry readers. Influential film critics call him for sound bites and information. He hangs out with Bollywood A-listers who appear to be on his speed dial. Karan Johar invites him for his show at Couture Week (which he had to skip because the shooting for Jhoom extended into the evening). And he now has three managers: one for films, one for shows and appearances and the third for endorsements. Each one of them has extended teams working beneath them. Shows what a long way he has come.
â€œBut I donâ€™t want people to think I have moved to India,â€ he clarifies uneasily when asked whether this success will tilt him across the border. â€œI love it here but I am always there for my country whenever I am needed. Iâ€™ll keep coming and going where work takes me.â€
Ali did come back to sing the title track for Reemaâ€™s upcoming film, which will be releasing soon. Proceeds from his new album Jhoom (album sales and ring tones) will go into the rehabilitation of flood victims and he smiles that the painting he recently made â€œsold for the highest price amongst many senior painters. All money raised was given to craftsmen of the flood affected areas.â€
The next question on every Pakistanis mind will inevitably be whether a Pakistani should even be working in India. One would have to say that such concerns and thoughts belong in the last century. The ground reality is that work is simpler in India where professional systems are in place, each one working towards propelling things up and ahead. And any experience India can give to our industry via our stars will equate to a gradual implementation and evolution. It can only be brought around by a new generation, eager to learn and implement back home, while overcoming divisive factors. There is no room for political divides when it comes to liberal arts and Pakistan needs to start thinking numbers too. India is closer to home than many people would like to think and artists working there should be considered no different than the millions of expatriates working all over the world. As long as our artistes do not disown their nationalism, their success in India should be enjoyed, rejoiced and appreciated.
Credits: Photography: Pravin Talin
Styling: Leepakshi Ellawadi
Directed by Uzer Khan in Bombay