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12 May

There’s a reason why Maheen Khan has opened a standalone store

The clothing and accessories retail brand Gulabo by Maheen Khan has opened the doors of a new stand alone store in Defence, Karachi.

We raided the store at its launch and really appreciated the crafty pieces by design maestro Maheen. Quirky styles and funky colors have always been a signature when speaking of Gulabo and the store offers ample options. The Maheen Khan store is designed with a minimal interior and gives fresh vibes overall. The launch was attended by many celebs of the industry as well as Maheen’s friends and well wishers.


Sarwat Gilani, Maheen Khan and Ayesha Omar


We were eager to know as to whether this launch is an extension or relocation of Gulabo’s Dolmen Mall store and here’s what Maheen had to say:

“I chose to launch my store in this area because the crowd that comes in this vicinity is different from that of Dolmen Mall. Many designers opened up in Dolmen Mall but couldn’t survive and I feel the reason is that Dolmen is more commercialised and the footfall is totally for the masses whereas my designs are exclusive and the market segment is selective. Today in my new boutique I have sold pieces that had been hanging on the rack in my dolmen mall outlet.”


With Amin Gulgee and Ayesha Toor


We also asked her as to what she thinks Mahira Khan should wear to the Cannes Film Festival and Maheen was very clear of her vision.

“Of course a Pakistani label; we have some fabulous designers and Mahira should definitely choose to wear one of them.”


Maheen with Sabira Tapal


Maheen’s pieces are very bold and out-of-the-box, which isn’t always commercially safe but it’s good to know that the designer has never compromised on her style ethos.


  • Pictures courtesy Movie Shoovy


Sharmeen Kadir

Lawyer , fashion journalist and probably jetlagged....

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