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4 Nov

Advisory Board of TV, film & sports stars formed to promote Pakistan’s cultural identity


Prominent media and sports personalities have been invited to join the Cultural, Heritage and Sports Advisory Board for Parliamentary Committee on Kashmir. This board has been formed by the Kashmir Committee Chairman, Mr. Shehryar Afridi.

The board will be a creative alliance of stars belonging to Pakistan’s television, film and sporting spheres and will aim at promoting the country’s cultural richness, both at home as well as internationally, in a bid to project a softer image of the country. The idea behind forming this multi-faceted association is to push forward quality content in all fields, which specially promote Kashmir’s cause.

Artists who have been invited to join the committee include Humayun Saeed, Saba Qamar, Fahad Mustafa, Atif Aslam, Anwar Maqsood, Shaan Shahid, Ali Azmat, Saira Kazmi, Rahat Fateh Ali, Hadiqa Kiani, Shehzad Roy, Humaima Malick, Shaniera Akram, Adnan Siddiqui, Bilal Ashraf, Samina Peerzada, Shafqat Amanat Ali and Yousaf Salahuddin.




Producers Jerjees Seja, Momina Duraid and Ammara Hikmat have been chosen for the advisory role, while film directors including Syed Noor, Nadeem Baig and Bilal Lashari are also on the list.

From the field of sports, Aisam ul Haq, Jahangir Khan, Jansher Khan, Maria Toorpakai, Wasim Akram, Sana Mir and Karishma Ali have been invited to join. Ahsan Mashkoor is nominated as the focal person for the advisory board.

Mr Shehryar Afridi sent invitations to all the nominated board member in a letter which read: “To promote our cultural heritage and preserve our cultural legacy, we have decided to make you a part of our advisory board on culture, heritage & sports.”

“Further course of action, roles and responsibilities will be shared with the board before the first meeting which is due to be held by mid of November,” stated the press statement.

In a nutshell, these influential artists have been approached with the agenda of creating content that will change the narrative around Pakistan, and more specifically, Kashmir. From what one understands, this would mean the creation of songs, videos, dramas and even films with the aim to create a fresh narrative.


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