Glad tidings for Pakistani stars! It’s rare for big international brands to opt for Pakistani celebrities for their local campaigns. More often than not, their marketing strategies revolve around — and their big budget TVCs feature — Indian celebs which is one of the reasons why our public is more obsessed with actors and actresses from across the border.
But not any more, it seems!
Feroze Khan — who has just become Pakistan’s first ever brand ambassador for Mountain Dew — is amongst a select few local stars who have been able to achieve this milestone and we must say he’s done so in great style! The commercial was released on Tuesday night and features Feroze pulling off a crazy stunt.
“I am very proud to be endorsing Mountain Dew; lucky enough to be the first ever Pakistani celebrity to do so,” Feroze said in an exclusive chat with Something Haute, adding that he’s excited and looking forward to take this collaboration even further.
When asked what it felt like to literally ride against the tide in the commercial he said, “It was a great experience. That’s not the only tide I am riding against though, there are other tides and I am looking forward to winning them all!”
Spoken like a true hero there, Feroze! Here, take a look at the TVC and let us know what you think: